Creative Transformation – and Transforming the Creative

Making – Core meaning  – ‘To cause to exist or happen.’ CREATING.

Change – Core meaning – ‘To make or become different.’ TRANSFORMATION.

From Webster’s Dictionary. The old fashioned printed kind. Because sometimes that just works best.

This blog is about creative transformation and transforming the creative. In my experience, this looks a lot like alchemy. Some individuals or groups – usually perceived as slightly crazy by those around them – spent their lives mixing base metals in a crucible hoping to make gold. If they got lucky, they created bronze or steel. Both are useful and valuable. They bring gold when sold.

I’ve worked deeply in technology, business and the arts for years. When I started Making Change, I saw the similarities in developing software, building a business and making a movie. But I got weird looks from people when I talked about it. Then business and tech started to fuse – people got that they needed a digital and technology strategy that could be implemented whatever their business. Adding in art and creativity – that’s now the vanguard.

Large businesses know that they need to be more creative to survive. Teaching a elephant to dance and evolve at the same time requires finesse. We (and our companies) are challenged by technologies that morph faster than we can afford to support in both time and money. Few business or project plans account for our most valuable resource – our attention.

I’ve been thriving at intersection (or collision) of business, technology and art for over a decade. Throwing the three elements into the crucible, adding heat and sometimes pressure, makes magic. Consider this an invitation to step into the lab with me.

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